# Mirava - Monetisation Intelligence Platform for Mobile Apps
> Mirava helps app publishers optimize subscription and IAP pricing across 170+ countries on App Store, Google Play, and Stripe. The platform uses PPP, a proprietary Mirava Index, willingness-to-pay algorithms, and psychological rounding to generate country-level price recommendations. Mirava recommends; humans approve and publish.

## Main Pages
- [Homepage](https://www.mirava.io/): Regional pricing optimization for mobile apps. 170+ countries, App Store + Google Play + Stripe.
- [Pricing](https://www.mirava.io/#pricing): Mirava pricing plans. Free (connect accounts, price audit, flat price updates), Premium ($49 per app/month or $499/year), Enterprise, and Startup Program (50% off yearly for apps under $5K/month revenue).
- [How Mirava Works](https://www.mirava.io/how-it-works): Connect your app, get data-backed regional price recommendations, map to store tiers, update in one click.
- [Why Regional Pricing Works](https://www.mirava.io/why-localized-pricing-works): Why apps using regional pricing see 15-40% more revenue. Data from Spotify, Netflix, and other benchmarks.
- [App Store Regional Pricing Guide](https://www.mirava.io/app-store-regional-pricing): Reference guide for App Store regional pricing mechanics across all countries.
- [Apple Price Tiers Cheat Sheet](https://www.mirava.io/apple-price-tiers-cheat-sheet): Complete Apple App Store price tier reference for every market.
- [Integrations](https://www.mirava.io/integrations): Connect App Store, Google Play, and Stripe in one platform for synced regional pricing.

## Features
- [Bulk Pricing Updates](https://www.mirava.io/features-bulk-pricing-updates): Update app prices across 170+ countries in one click. Syncs to App Store, Google Play, and Stripe.
- [Pricing Analytics](https://www.mirava.io/features-pricing-analytics): Dashboard tracking regional pricing performance, revenue impact, and pricing gaps by country.
- [Psychological Rounding](https://www.mirava.io/features-psychological-rounding): Automatic price rounding to locally preferred endings (.99, .00, or market-specific patterns).
- [Willingness-to-Pay Pricing](https://www.mirava.io/features-willingness-to-pay-pricing): WTP algorithm using local benchmark data to recommend optimal regional prices per country.

## Solutions
- [For Agencies](https://www.mirava.io/solutions-agencies): Regional pricing management across client app portfolios at scale.
- [For Consultants](https://www.mirava.io/solutions-consultants): Data-driven pricing audits and regional rollouts for client apps.
- [For Indie Developers](https://www.mirava.io/solutions-indie-developers): Regional pricing, country previews, and one-click updates for solo developers.
- [For Startups](https://www.mirava.io/solutions-startups): Global pricing from day one across iOS, Android, and Web.
- [Startup Program](https://www.mirava.io/startup-program): 50% off the yearly plan for apps under $5K/month revenue.
- [Partner Program](https://www.mirava.io/partners): Earn 30% recurring commission helping apps optimize regional pricing.

## Blog — Top Articles
- [How Localized Pricing Boosts Conversions](https://www.mirava.io/blog/how-localized-pricing-boosts-conversions): Why adjusting prices by market meaningfully grows app revenue and conversions.
- [Why PPP Pricing Is Essential for Mobile Apps](https://www.mirava.io/blog/why-purchasing-power-parity-pricing-is-a-must-for-mobile-apps): Most apps block 85% of users with flat pricing. How PPP fixes this.
- [How to Set Up Purchasing Power Parity Pricing](https://www.mirava.io/blog/how-to-set-up-purchasing-power-parity-pricing): Step-by-step implementation guide for PPP-based app pricing.
- [How Does Localized Pricing Work in App Store](https://www.mirava.io/blog/how-does-localized-pricing-work-in-app-store): Apple's tier system, algorithm effects, and optimization strategies.
- [How Does Localized Pricing Work in Google Play](https://www.mirava.io/blog/how-does-localized-pricing-work-in-google-play): Google Play's localized pricing setup, traps, and revenue strategies.
- [How to Sync App Prices: App Store & Google Play](https://www.mirava.io/blog/how-to-sync-mobile-app-prices-in-apple-store-and-google-play): Keeping iOS and Android prices in sync without mismatches.
- [Regional Pricing vs Flat Pricing: Key Differences](https://www.mirava.io/blog/regional-pricing-vs-flat-pricing-key-differences): Revenue impact, user accessibility, and conversion rate comparison.
- [Regional Pricing for LATAM: A Growth Opportunity](https://www.mirava.io/blog/regional-pricing-latam-growth): How to price for Brazil, Mexico, and Argentina.
- [5 Steps to Localize App Prices with PPP](https://www.mirava.io/blog/localize-app-prices-ppp-steps): Practical steps to price by local buying power.
- [How Often Should You Update App Pricing](https://www.mirava.io/blog/how-often-should-you-update-your-mobile-app-pricing): 30-90 day cycles, triggers, and automation strategies.

## Blog — Market Guides
- [App Pricing Guide: Japan](https://www.mirava.io/blog/app-pricing-guide-japan): Japan subscriptions are 57% cheaper than the US. Pricing nuances for Japanese mobile users.
- [App Pricing Guide: United Kingdom](https://www.mirava.io/blog/app-pricing-guide-united-kingdom): UK mobile market growing ~10%. 2025 pricing benchmarks for British subscribers.
- [App Pricing Guide: Turkey](https://www.mirava.io/blog/app-pricing-guide-turkey): Turkey's app prices are 71% lower than the US. How to set local prices for conversions.
- [App Pricing Guide: Nigeria](https://www.mirava.io/blog/app-pricing-guide-nigeria): Nigeria requires specific pricing — prices are 63% lower than the US.
- [App Pricing Guide: The Netherlands](https://www.mirava.io/blog/app-pricing-guide-netherlands): Netherlands subscription prices are 62% higher than the US.

## Blog — Subscription Benchmarks
- [Subscription Benchmarks: Health & Fitness Apps](https://www.mirava.io/blog/subscription-benchmarks-health-fitness-apps): Pricing, trial rates, and churn benchmarks for health apps.
- [Subscription Benchmarks: Education Apps](https://www.mirava.io/blog/subscription-benchmarks-education-apps): $44.99 median annual price. Trial rates and retention data.
- [Subscription Benchmarks: Gaming Apps](https://www.mirava.io/blog/subscription-benchmarks-gaming-apps): 78% of gaming subscriptions are weekly. Hybrid monetization data.
- [Subscription Benchmarks: Photo & Video Apps](https://www.mirava.io/blog/subscription-benchmarks-photo-video-apps): AI driving revenue. CPI and pricing strategy benchmarks.
- [Subscription Benchmarks: Utility Apps](https://www.mirava.io/blog/subscription-benchmarks-utility-apps): 24% download-to-trial rate. Pricing and conversion benchmarks.
- [Subscription Revenue by App Category: 2026 Data](https://www.mirava.io/blog/subscription-revenue-by-app-category-2026-data): Top apps capture nearly all subscription revenue. Weekly plans and localized pricing trends.

## Blog — Monetization Trends
- [2025 Monetization Trends: Casino Games](https://www.mirava.io/blog/global-monetization-trends-casino-games): Casino revenue trends and LiveOps importance.
- [2025 Monetization Trends: Hybridcasual Games](https://www.mirava.io/blog/global-monetization-trends-hybridcasual-games): Hybridcasual revenue up 88%. Season Pass strategies.
- [2025 Monetization Trends: Puzzle Games](https://www.mirava.io/blog/global-monetization-trends-puzzle-games): Puzzle games grew 15%. Key offer strategies.
- [2025 Monetization Trends: Strategy Games](https://www.mirava.io/blog/global-monetization-trends-strategy-games): Strategy games hit $13.5B. 4X and Card Battler pricing.

## Key Data
- Mirava Index: Proprietary pricing index based on Netflix, Spotify, Apple Music, and YouTube Premium local prices across 170+ countries.
- The average subscription app is overpriced by 47% in Southeast Asia relative to local digital subscription benchmarks.
- Apps using regional pricing see 15-40% revenue increases compared to flat USD pricing.
- 170+ countries supported with App Store and Google Play tier mapping.

## Contact
- Website: https://www.mirava.io
- Email: contact@mirava.io
- Founded by Demian Voorhagen