# Mirava - Monetisation Intelligence Platform for App-Store Pricing
> Mirava is a monetisation intelligence platform for app-store pricing. Mirava helps app publishers optimize subscription and IAP pricing across 170+ countries on App Store and Google Play. Price recommendations come from the Mirava Index, a willingness-to-pay benchmark built from real app subscription data rather than GDP or PPP estimates, mapped to store price tiers with market-specific psychological rounding. Mirava recommends, you approve every change yourself or set rules-based limits. A free 60-second pricing audit runs on public store data, no signup needed.

## Main Pages
- [Homepage](https://www.mirava.io/): Regional pricing optimization for mobile apps. 170+ countries, App Store + Google Play. Free 60-second pricing audit, no signup.
- [Pricing](https://www.mirava.io/#pricing): Mirava pricing plans. Free (connect accounts, price audit, flat price updates), Premium ($49 per app/month or $499/year), Enterprise, and Startup Program (50% off yearly for apps under $5K/month revenue).
- [How Mirava Works](https://www.mirava.io/how-it-works): Connect your app, get data-backed regional price recommendations, map to store tiers, update in one click.
- [Why Regional Pricing Works](https://www.mirava.io/why-localized-pricing-works): Apps using regional pricing typically see 15-40% more revenue than flat pricing.
- [App Store Regional Pricing Guide](https://www.mirava.io/app-store-regional-pricing): Reference guide for App Store regional pricing mechanics across all countries.
- [Apple Price Tiers Cheat Sheet](https://www.mirava.io/apple-price-tiers-cheat-sheet): Complete Apple App Store price tier reference for every market.
- [Integrations](https://www.mirava.io/integrations): Connect App Store and Google Play in one platform for synced regional pricing.

## Features
- [Bulk Pricing Updates](https://www.mirava.io/features-bulk-pricing-updates): Update app prices across 170+ countries in one click. Syncs to App Store and Google Play.
- [Pricing Analytics](https://www.mirava.io/features-pricing-analytics): Dashboard tracking regional pricing performance, revenue impact, and pricing gaps by country.
- [Psychological Rounding](https://www.mirava.io/features-psychological-rounding): Automatic price rounding to locally preferred endings (.99, .00, or market-specific patterns).
- [Willingness-to-Pay Pricing](https://www.mirava.io/features-willingness-to-pay-pricing): WTP algorithm using local benchmark data to recommend optimal regional prices per country.

## Solutions
- [For Consultants](https://www.mirava.io/solutions-consultants): Data-driven pricing audits and regional rollouts for client apps.
- [For Indie Developers](https://www.mirava.io/solutions-indie-developers): Regional pricing, country previews, and one-click updates for solo developers.
- [For Startups](https://www.mirava.io/solutions-startups): Global pricing from day one across iOS and Android.
- [Startup Program](https://www.mirava.io/startup-program): 50% off the yearly plan for apps under $5K/month revenue.
- [Partner Program](https://www.mirava.io/partners): Partner programme for app agencies: 20% recurring commission plus direct team access.

## Blog — Top Articles
- [How Regional Pricing Boosts Revenue for Mobile Apps](https://www.mirava.io/blog/how-regional-pricing-boosts-revenue-for-mobile-apps): Adjusting prices by market can meaningfully grow your mobile app revenue.
- [Why PPP Pricing Is Essential for Mobile Apps](https://www.mirava.io/blog/why-purchasing-power-parity-pricing-is-a-must-for-mobile-apps): Most apps block 85% of users with flat pricing. How PPP fixes this.
- [How to Set Up Purchasing Power Parity Pricing](https://www.mirava.io/blog/how-to-set-up-purchasing-power-parity-pricing): Step-by-step implementation guide for PPP-based app pricing.
- [How Does Localized Pricing Work in App Store](https://www.mirava.io/blog/how-does-localized-pricing-work-in-app-store): Apple's tier system, algorithm effects, and optimization strategies.
- [How Does Localized Pricing Work in Google Play](https://www.mirava.io/blog/how-does-localized-pricing-work-in-google-play): Google Play's localized pricing setup, traps, and revenue strategies.
- [How to Sync App Prices: App Store & Google Play](https://www.mirava.io/blog/how-to-sync-mobile-app-prices-in-apple-store-and-google-play): Keeping iOS and Android prices in sync without mismatches.
- [Regional Pricing vs. Competitor Pricing: Pros and Cons](https://www.mirava.io/blog/regional-pricing-vs-competitor-pricing-pros-cons): Pros, cons, and when a hybrid strategy of regional and competitor pricing wins.
- [Ultimate Guide to Emerging Market App Pricing](https://www.mirava.io/blog/ultimate-guide-to-emerging-market-app-pricing): Pricing playbook for emerging markets, from PPP localization to local payment support.
- [App Pricing Strategy: Common Questions Answered](https://www.mirava.io/blog/app-pricing-strategy-common-questions-answered): PPP pricing, price testing, and IAP vs subscription strategy, answered.
- [Stripe vs App Store Fees: Fee Structures Compared](https://www.mirava.io/blog/stripe-vs-app-stores-fee-structures-compared): How Stripe's payment fees compare to Apple and Google's cut for digital goods.
- [Freemium vs Paid Apps: Revenue by Region](https://www.mirava.io/blog/freemium-vs-paid-apps-revenue-by-region): Which model earns more in each region, with data on emerging and developed markets.
- [Hybrid Monetization for Subscription Apps](https://www.mirava.io/blog/how-to-build-hybrid-monetization-for-subscription-apps): How to combine subscriptions, IAP, and ads without hurting retention.

## Blog — Market Guides
- [App Pricing Guide: Japan](https://www.mirava.io/blog/app-pricing-guide-japan): Japan subscriptions are 57% cheaper than the US. Pricing nuances for Japanese mobile users.
- [App Pricing Guide: United Kingdom](https://www.mirava.io/blog/app-pricing-guide-united-kingdom): UK mobile market growing ~10%. 2025 pricing benchmarks for British subscribers.
- [App Pricing Guide: Turkey](https://www.mirava.io/blog/app-pricing-guide-turkey): Turkey's app prices are 71% lower than the US. How to set local prices for conversions.
- [App Pricing Guide: Nigeria](https://www.mirava.io/blog/app-pricing-guide-nigeria): Nigeria requires specific pricing — prices are 63% lower than the US.
- [App Pricing Guide: The Netherlands](https://www.mirava.io/blog/app-pricing-guide-netherlands): Netherlands subscription prices are 62% higher than the US.

## Blog — Subscription Benchmarks
- [iOS vs Android: Subscription Revenue Benchmarks](https://www.mirava.io/blog/ios-vs-android-subscription-revenue-benchmarks): Revenue gulf between premium and mass-market platforms shapes pricing strategy.
- [2025 App Retention Benchmarks & Strategies](https://www.mirava.io/blog/app-retention-benchmarks-2025): Day 1, 7, and 30 retention benchmarks by app category.
- [Free Trial Conversion Benchmarks for 2026](https://www.mirava.io/blog/free-trial-conversion-benchmarks-2026): 2026 benchmarks for trial-to-paid rates by model, category, and region.
- [Seasonal Pricing Benchmarks for Mobile Apps 2026](https://www.mirava.io/blog/seasonal-pricing-benchmarks-mobile-apps-2026): 2026 seasonal pricing benchmarks, from holiday discount depth to category peaks.
- [Subscription Revenue by App Category: 2026 Data](https://www.mirava.io/blog/subscription-revenue-by-app-category-2026-data): Top apps capture nearly all subscription revenue. Weekly plans and localized pricing trends.

## Blog — Monetization Trends
- [2025 Monetization Trends: Casino Games](https://www.mirava.io/blog/global-monetization-trends-casino-games): Casino revenue trends and LiveOps importance.
- [2025 Monetization Trends: Hybridcasual Games](https://www.mirava.io/blog/global-monetization-trends-hybridcasual-games): Hybridcasual revenue up 88%. Season Pass strategies.
- [2025 Monetization Trends: Puzzle Games](https://www.mirava.io/blog/global-monetization-trends-puzzle-games): Puzzle games grew 15%. Key offer strategies.
- [2025 Monetization Trends: Strategy Games](https://www.mirava.io/blog/global-monetization-trends-strategy-games): Strategy games hit $13.5B. 4X and Card Battler pricing.

## Key Data
- Mirava Index: proprietary willingness-to-pay benchmark built from real app subscription data across 170+ countries, not GDP or PPP. It's calibrated to what app users actually pay.
- Apps using regional pricing typically see 15-40% more revenue than flat USD pricing (observed on early users, not a guarantee).
- 170+ countries supported with App Store and Google Play tier mapping.

## Contact
- Website: https://www.mirava.io
- Email: contact@mirava.io
- Founded by Demian Voorhagen