Different countries have different spending power, different price expectations, and different subscription norms. Apps that localize their pricing consistently see higher conversion, better LTV, and stronger global growth.
Most subscription apps still use one USD price for all countries.
This creates three big problems:
Too expensive in emerging markets
India, Turkey, Brazil, Indonesia — a $29/year price is wildly out of reach for many users.
Too cheap in high-income countries
Switzerland, Norway, Singapore, Denmark — users can often pay 50–200% more without reducing conversion.
Zero alignment with local subscription culture
Every country has different norms for what an app “should” cost.
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They all:
Some markets are extremely price-sensitive.
Others barely react to price changes.
Optimizing for local elasticity drives:
Purchasing power varies wildly across countries, which is why a $29 USD app can feel insignificant in Switzerland but completely out of reach in Turkey or India. Localized pricing simply aligns with what people can realistically afford in each market.
Every country also has its own “normal” subscription range. The UK and Nordics tolerate higher tiers, Southeast Asia expects lower ones, and South America responds strongly to psychological rounding patterns.
Mirava places your pricing inside the anchors already shaped by major apps.
Using simple FX conversion creates:
Localized pricing increases total revenue, not just price per unit.
Manual hurdles that kill global pricing:
The two-store mismatch is the #1 reason teams avoid touching pricing. It’s complicated, time-consuming, and easy to screw up.
Currencies drift constantly, and manual updates create chaos. This is a universal pain point for anyone selling globally.
Teams have no idea what’s working or not. Without insight, every change feels risky — so they just don’t make them.
Let Mirava show you exactly what users in each country are willing to pay.
