Stop guessing which price endings will work

Without Mirava

Each platform nudges you into different tiers and endings, so prices drift apart over time.
Some markets get “clean” prices, others end up with awkward numbers that look off next to local apps.
Changing a base price means redoing every single ending by hand and hoping nobody misses a country.

With Mirava

Define your rounding rules once like endings, minimum steps and guardrails and reuse them across every update.
See how prices land in each country before you push anything live, then adjust outliers in one place.
Keep subscriptions, one-time purchases, and promo plans aligned, even when App Store tiers and FX shifts move around underneath.

How psychological rounding runs in Mirava

Set your rules once

Choose how you want prices to end – .99, .49, whole numbers, or custom patterns per product type. Add floors, ceilings, and rounding directions so Mirava knows how far it can move each price.

Choose where they apply

Pick the apps, plans, and countries you want to update. Use filters for platform, region group, and product type so anchor plans, trials, and add-ons all follow the right pattern.

Preview and confirm

Mirava calculates new values from your base price, FX or PPP rules, then snaps them to your rounding rules. You get a live table of “before / after” prices by country, ready for one-click deployment.

What consistent price endings give you

Paywalls that don’t look improvised

Numbers follow a clear internal logic, instead of a mix of legacy experiments and rushed edits.

Clean data for pricing tests

A/B tests focus on real price differences, not noise from random endings and one-off adjustments.

Less friction with finance and support

Everyone sees the same structure across stores, currencies, and plans.

Safer global changes

When PPP or FX rules shift, rounding updates ride on top automatically, so prices stay readable and predictable.

Fewer last-minute fixes

Launch reviews turn into simple sign-off on a consistent table.

Where psychological rounding helps the most

Standardizing an existing catalog

Bring old prices, promo leftovers, and early experiments under one set of rounding rules so the whole product lineup looks intentional again.

Raising prices without sticker shock

Move from 7.99 to 8.99 instead of jumping to a strange mid-point. Keep endings consistent so users notice the value shift, not a random number.

Adapting endings by region

Use one pattern in North America, another in Europe, and a different one in Latin America – all driven from the same base price and rules engine.

Cleaning up after FX and PPP changes

When FX or PPP adjustments nudge prices into odd ranges, rerun rounding rules so everything lands on clean, human-readable numbers again.

Can I set different rounding rules per country or store?

Yes. You can define rules per region group, per platform, or per individual country. For example, you can use one pattern for the App Store in Europe, another for Google Play in Southeast Asia, and keep web billing on whole numbers only.

What happens if App Store price tiers don’t match my exact rule?

Mirava respects Apple’s tiers first. It then applies your rounding logic within the available steps, choosing the closest allowed tier that matches your direction rules (round up, round down, or closest).

Does Mirava change my whole pricing model or only the endings?

You provide the base prices and structure. Mirava handles how those values land per country: FX or PPP conversion, store constraints, then rounding rules on top. It doesn’t invent new plans – it systematizes the ones you already run.

Can I use PPP or FX updates together with rounding?

Yes. PPP or FX logic runs first to generate country-level prices. Mirava then snaps those values to your rounding rules so everything stays both economically correct and visually consistent.

Do I need engineering support to set this up?

No. Once your stores are connected, rounding rules are configured directly in Mirava’s dashboard. You can change them, test new patterns, and roll out updates without touching code.

Psychological rounding

that

matches

local habits

in

every store