App Pricing Guide: The Netherlands Market (2025 Data)

The Netherlands Market Overview

According to the 2025 Adapty Pricing Index, the Netherlands is one of the highest-paying markets for mobile subscriptions. Monthly plans in the Netherlands are priced 62% higher than the US baseline.

Purchasing Power

With a pricing index of 1.62, Dutch users demonstrate a high willingness to pay for premium services. This makes it a critical market for developers looking to maximize ARPU (Average Revenue Per User).

Recommended Strategy

• Go Premium: Don't be afraid to test higher price points.
• Focus on Monthly: Monthly plans show the widest variance here, offering an opportunity to capture high LTV.
• Localize: Ensure your app supports local payment methods like iDEAL.

Use Mirava to automatically adjust your pricing tiers for the Dutch market based on these PPP insights.