Are Subscriptions the Only Way?
While subscriptions dominate, 2025 data shows a resurgence in one-time purchases (lifetime deals).
- Growth: One-time purchases grew by 6% in 2025.
- User Preference: In emerging markets, users often prefer a single transaction over a recurring commitment due to payment friction.
- Hybrid Models: 35% of apps now mix subscriptions with one-time purchases or consumables.
Strategy
Consider adding a "Lifetime" option as an anchor price. It increases the perceived value of your subscription and captures users who refuse to subscribe.
