State of AI Apps 2025
Generative AI apps are reshaping the mobile landscape.
- Usage: Users spent 15 billion hours in AI apps in H1 2025.
- Revenue: In-app purchase revenue reached nearly $1.9 billion.
- Top Players: ChatGPT dominates with 63% of revenue, but competitors like DeepSeek are growing fast in Asia.
- Monetization: Weekly plans are popular, but annual plans offer high LTV ($91 on Google Play).
Opportunity
The "AI Assistant" category is expanding into lifestyle and entertainment. Positioning your AI app beyond just "tech" can unlock broader audiences.
