Mirava BlogDecember 12, 2025

State of AI Apps 2025: Market Report

AI apps generated $1.9B in revenue in H1 2025. Discover key market trends, top players, and monetization insights for AI apps.

Zoë Castillo1 min read

State of AI Apps 2025

Generative AI apps are reshaping the mobile landscape.

Usage: Users spent 15 billion hours in AI apps in H1 2025.
Revenue: In-app purchase revenue reached nearly $1.9 billion.
Top Players: ChatGPT dominates with 63% of revenue, but competitors like DeepSeek are growing fast in Asia.
Monetization: Weekly plans are popular, but annual plans offer high LTV ($91 on Google Play).

The "AI Assistant" category is expanding into lifestyle and entertainment. Positioning your AI app beyond just "tech" can unlock broader audiences.

Curious how the top AI apps price across markets? See the ChatGPT pricing audit and the Claude by Anthropic pricing audit to explore how regional pricing discrepancies affect revenue in this category.

Mirava — Regional app pricing optimization for 170+ countries.

Pricing playbook for apps in emerging markets: localize with PPP, offer micro-transactions, support local payments, test tiers, and automate pricing.

Day 1, 7, and 30 retention benchmarks by app category. See how your numbers stack up and where users drop off before they churn.

A free estimator for your own app's next 12 months, plus the honest limits of estimating anyone else's revenue from public data.

Free audit, no signup. Mirava recommends, you approve every change.