Mirava and BasePrice both help app teams set fair, localized prices across the App Store and Google Play. They both take your base price, calculate country-specific prices, snap to the stores' official tiers, and push to both platforms. The real difference is not the mechanics. It is what the recommendation is built on, and how you check your prices before you commit to them.
What powers the price
BasePrice gives you a set of economic strategies to choose from: World Bank PPP, the Big Mac Index, GDP-adjusted pricing, exchange rates, a Netflix index, and a custom blend that mixes several together. These are well-known proxies, and they are genuinely useful. But most of them describe a country's general cost of living, and the Netflix index describes streaming spend. Neither is the same as what someone will pay for a fitness, productivity, or utility app.
Mirava starts from the Mirava Index instead. It is built from real app subscription data, so the benchmark reflects how people actually pay for apps, not how much a burger costs or what they spend on Netflix. On top of the Index you can also choose PPP or a custom ratio, so you are not locked into one model if it does not fit your app, and a willingness-to-pay model adjusts for market, category, and platform.
Feature comparison
| Mirava | BasePrice | |
|---|---|---|
| Price basis | Mirava Index (real app subscription data), plus PPP and custom ratios | PPP, Big Mac Index, GDP, exchange rate, Netflix index, or custom blend |
| Countries covered | 170+ | 190+ |
| App Store + Google Play push | Yes | Yes |
| Snaps to official price tiers | Yes | Yes |
| Psychological rounding | Yes, region-aware (.99, round hundreds, lucky-8) | Yes, per market |
| Free tier | Yes, plus a free 60-second audit with no signup | Yes |
| Willingness-to-pay model | Yes | Not offered |
| Compliance | Official App Store Connect and Google Play APIs | Snaps to Apple and Google tiers |
The tools overlap on most of the plumbing. Where they part ways is the price basis, the willingness-to-pay model, and the no-signup audit.
Why teams pick Mirava over BasePrice
Real app-spend data, not an economic proxy. PPP and the Big Mac Index measure cost of living. A Netflix index measures streaming spend. Both are reasonable stand-ins, but they assume that general purchasing power maps cleanly to what someone pays for your app, and it often does not. The Mirava Index is calibrated to actual app subscription behavior, so the starting point is app demand rather than a macroeconomic guess.
See the difference before you commit. Mirava runs a free 60-second audit on your current prices, no signup and no card. You see how far each market is from the recommendation before you create an account or change a single price.
Both stores in one workflow, no SDK. Connect the App Store and Google Play, review the recommended prices per country, approve the changes, and they reflect in the stores within a day or two. Nothing to integrate in the app itself.
Which one fits
If you want the widest set of economic indices to pick from and the broadest country count, BasePrice is a solid choice. If you would rather start from what people actually pay for apps, add willingness-to-pay on top, and check your current pricing for free before deciding anything, Mirava is the closer fit.
The fastest way to tell is to run the numbers on your own app. A free audit takes about 60 seconds, no signup and no card, and shows exactly where your prices are leaving revenue on the table.