Hybridcasual Monetization 2025
Hybridcasual is booming, with revenue up 88% YoY.
- Spending Power: The share of payers spending >$100 by Day 90 rose to 32% on the App Store.
- Monetization Mix: Season Passes have become standard. Low-priced currency packs and "failure-triggered" offers drive volume.
- Revenue per User: US App Store ARPPU increased by up to 71%.
Strategy
Implement a Season Pass immediately if you haven't. Combine it with low-cost "second chance" offers to monetize the core gameplay loop effectively.
