Mirava and PricePush both localize prices across the App Store and Google Play and push the changes you approve. You set a base price, preview a country-by-country grid, override anything you want, and push to both stores in one click. The mechanics are close. The real difference is what the recommended price is based on, and whether you can check your current pricing before committing.
What powers the price
PricePush builds its country prices from purchasing power parity indices. PPP is a well-established proxy: it estimates how far money goes in each country relative to a baseline. That tells you something real about local cost of living, but it assumes purchasing power maps cleanly to what people pay for apps, which is not always true for a given category.
Mirava starts from the Mirava Index instead, built from real app subscription data. The benchmark reflects how people actually pay for apps, not a general economic average. You can still choose PPP or a custom ratio, and a willingness-to-pay model adjusts for market, category, and platform.
Feature comparison
| Mirava | PricePush | |
|---|---|---|
| Price basis | Mirava Index (real app subscription data), plus PPP and custom ratios | PPP indices |
| Countries covered | 170+ | 190+ |
| App Store + Google Play push | Yes | Yes |
| Per-country override | Yes | Yes |
| Psychological rounding | Yes, region-aware | Yes, per market |
| Willingness-to-pay model | Yes | Not offered |
| Free tier | Yes, plus a free 60-second audit with no signup | Yes (Starter) |
| Account pricing | Per app | One plan covers all connected store accounts |
Why teams pick Mirava over PricePush
Real app-spend data, not a PPP proxy. PPP measures cost of living. The Mirava Index is calibrated to actual app subscription behavior, so the starting point is app demand rather than a macroeconomic estimate.
A free audit before you decide. Mirava runs a free 60-second check on your current prices with no signup and no card, so you can see how far each market is from the recommendation before you commit.
Willingness-to-pay, not a single index. Beyond the Index, Mirava adjusts for category and platform, so two apps in the same country do not get the same generic multiplier.
Which one fits
PricePush is a strong, straightforward choice, and its flat pricing across all store accounts is genuinely attractive if you manage a large portfolio. If you would rather start from real app-spend data, add willingness-to-pay on top, and audit your current prices for free before deciding, Mirava is the closer fit.
The fastest way to tell is to run the numbers on your own app. A free audit takes about 60 seconds, no signup and no card, and shows exactly where your prices are leaving revenue on the table.