Puzzle Games Monetization 2025
The Puzzle market is healthy, growing 15% YoY.
- Top Performers: Block Puzzle (+911%!) and Merge games (+61%) are leading the charge.
- Hybridcasual Influence: Simple mechanics mixed with deeper meta-layers are winning.
- Offer Strategy: Special offers tied to events ($6-$15 range) drive more revenue than standard currency packs.
Takeaway
Move beyond standard Match-3. Integrate event-based offers and consider hybrid elements to tap into the massive growth of the Merge and Block Puzzle subgenres.
