Mirava BlogDecember 12, 2025

2025 Monetization Trends: Strategy Games

Strategy games revenue hit $13.5B in 2025. Learn why 4X Strategy and Card Battlers are growing and how to price for whales.

Zoë Castillo1 min read

Strategy Games Monetization in 2025

Strategy games continue to be a revenue juggernaut, growing 25.5% YoY to $13.5B.

Growth Drivers: 4X Strategy (+25.8%) and Card Battlers (+213%) are exploding.
Spending Behavior: In the US, paying users spend 2x more by Day 90 than Casino gamers.
Top Offers: High-ticket items rule. Offers priced at $99.99 are common top-sellers in this genre.

If you have a strategy game, don't shy away from high-priced bundles. Your power users are willing to spend significantly for competitive advantages.

Mirava — Regional app pricing optimization for 170+ countries.

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