2025 Monetization Trends: Strategy Games

Strategy Games Monetization in 2025

Strategy games continue to be a revenue juggernaut, growing 25.5% YoY to $13.5B.

  • Growth Drivers: 4X Strategy (+25.8%) and Card Battlers (+213%) are exploding.
  • Spending Behavior: In the US, paying users spend 2x more by Day 90 than Casino gamers.
  • Top Offers: High-ticket items rule. Offers priced at $99.99 are common top-sellers in this genre.

Actionable Insight

If you have a strategy game, don't shy away from high-priced bundles. Your power users are willing to spend significantly for competitive advantages.