2025 Benchmarks for Education Apps
Education apps require trust and demonstrated value. The 2025 data reveals specific trends for this category:
- Median Annual Price: $44.99, one of the highest among all categories.
- Trial Strategy: 8.3% median trial start rate in North America.
- Refund Rate: Higher than average at 4.86%, suggesting the need for clear value communication during the trial.
Pricing Tip
Since Education apps command higher annual prices, consider offering a longer trial (7-14 days) to allow users to fully experience the curriculum before billing.
