2025 Benchmarks for Health & Fitness Apps
Health & Fitness apps continue to be monetization powerhouses. Here is the latest data from the 2025 State of Subscription Apps report:
- Trial Conversion Rate: Top performers achieve a massive 68.3% trial-to-paid conversion rate (Median: 39.9%).
- Revenue Per Install (Day 14): Health apps lead all categories with a median of $0.44.
- Retention: Annual plans perform best here, with users 57% more likely to choose yearly commitments for long-term health goals.
Strategy
Focus on annual plans. Users in this category are goal-oriented and willing to commit upfront. Use Mirava to test higher annual price points in Tier 1 markets like the US and UK.
