2025 Benchmarks for Gaming Apps
Gaming monetization is shifting heavily towards hybrid models. Here is what the data says:
- Weekly Dominance: 78% of gaming subscriptions sold are weekly plans.
- Hybrid Monetization: 61.7% of gaming apps now mix subscriptions with consumable in-app purchases (IAPs).
- Trial Duration: 96.3% of gaming trials are 4 days or less, focusing on quick conversion.
Strategy
Don't rely solely on subscriptions. Introduce consumable packs (coins, gems) alongside a weekly VIP subscription to maximize LTV. Mirava can help sync these prices across global stores.
