Mirava BlogDecember 12, 2025

2025 Benchmarks: Photo & Video Apps

AI is driving Photo & Video app revenue. Explore 2025 benchmarks for CPI, revenue, and pricing strategies in this competitive category.

Zoë Castillo1 min read

2025 Benchmarks for Photo & Video Apps

Driven by AI trends, Photo & Video apps are seeing a surge in monetization.

CPI (Cost Per Install): High competition has driven iOS CPI to nearly $15 globally.
Top Revenue: P95 monthly revenue for apps in this category reaches over $15,000 one year after launch.
Pricing: Weekly plans are priced at a premium (Median ~$5.18).

With high acquisition costs, maximizing LTV is crucial. Test AI-driven features as premium add-ons to justify higher weekly price points.

Mirava — Regional app pricing optimization for 170+ countries.

Education apps command a $44.99 median annual price. Explore 2025 benchmarks for trial rates, retention, and pricing strategies.

78% of gaming subscriptions are weekly. Learn why hybrid monetization is key for gaming apps in 2025 with our benchmark report.

How do your subscription prices, trial rates, and churn compare to other health and fitness apps? Fresh benchmarks to find out.

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