2025 Benchmarks for Photo & Video Apps
Driven by AI trends, Photo & Video apps are seeing a surge in monetization.
- CPI (Cost Per Install): High competition has driven iOS CPI to nearly $15 globally.
- Top Revenue: P95 monthly revenue for apps in this category reaches over $15,000 one year after launch.
- Pricing: Weekly plans are priced at a premium (Median ~$5.18).
Strategy
With high acquisition costs, maximizing LTV is crucial. Test AI-driven features as premium add-ons to justify higher weekly price points.
