2025 Benchmarks for Utility Apps
Utility and Productivity apps thrive on showing immediate value.
- Conversion to Trial: Median download-to-trial rate is 24.1%, one of the highest across categories.
- Weekly Plans: 50%+ revenue share comes from weekly subscriptions in the Productivity category.
- Price Point: Median weekly price is $4.99.
Growth Hack
Since users convert quickly (often Day 0), optimize your onboarding paywall. A weekly plan at $4.99 is the industry standard sweet spot.
